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Email recruitment marketing content
November 17th, 2011 by admin
Sending regular emails to clients, jobseekers and stakeholders is a great way to stay in touch. It should be a central part of any recruitment marketing strategy. But what do you say to people? The content of your emails should be split into two main parts. Firstly what you want to say as a company, e.g. your sales pitch, marketing message and brand values. Secondly how you engage your audience.
Ideas to engage your readers are:
Competitions – these are great for getting contact details, job titles, and sector information. Or combine with a viral campaign to get new email addresses and leads.
Thought leadership pieces and industry insight articles show your companies expertise.
Presenting a product or service that solves a problem they experience, but make the message focused around their issues balanced with selling your solution.
Information that surprises or entertains them – can be industry specific or general.
Case studies and testimonials, providing evidence of your skills and ideas for your audience.
And a final point is to remember don’t bombard your reader. They’ll be able to process one main message and will want a clear call to action, and this’ll create a higher conversion rate.